Trends change.
Over 40 years of experience
The beginning
Over forty years ago, our mother stood at the market, driven by one passion: making people happy with something beautiful. Not long after, she opened her first store, followed within a year by a second. Her love for jewelry and watches became the foundation of what De Siershop is today.
Together with our father, she built a family business where personal attention was always more important than quick sales. The focus was not on the most expensive piece of jewelry, but on the one that truly made someone happy. A meaningful gift. A ring for a special moment. Or a necklace someone enjoys wearing every day.
Over forty years later, that vision remains unchanged. Only De Siershop has grown with the times. From a trusted family jeweler, we have evolved into a modern boutique jeweler: a place where the personal attention and craftsmanship of a family business come together with a carefully curated collection, inspiring boutiques, and the convenience of online shopping.
Today, our parents are enjoying a festive and well-deserved retirement together, while the next generation proudly continues to build on their life's work.
In recent years, De Siershop has continued to grow. We opened a boutique in Leidschendam, built a successful webshop, and welcome customers every day from all over the Netherlands and far beyond. Yet the foundation has remained exactly the same.
Personal attention. Honest service. And a genuine passion for beautiful jewelry.
A collection built over 40 years
Our collection is the result of over forty years of experience.
For more than four decades, we have meticulously built a collection that has stood the test of time. A strong foundation of 14-carat gold and 925 sterling silver jewelry that has been chosen for over forty years to celebrate special moments, capture memories, and be worn with joy every day. Timeless necklaces in the most beautiful lengths, refined earrings, rings that remain favorites for years, bracelets you'll want to wear every day, and watches that combine style and quality.
This many years of experience teaches us what remains beautiful, wears comfortably, and is cherished for generations. That's why we select each piece of jewelry with the same care with which our mother once curated her first collection.
We continuously complement this trusted foundation with the most beautiful brands, the latest trends, and special collections. This creates a carefully curated collection where timeless classics and contemporary favorites reinforce each other.
We believe that you don't have to endlessly search for the perfect piece of jewelry. We've already done that for you.
The warmth of a boutique, the convenience of online
Being a boutique jeweler is not just about your stores; it's about every experience you offer.
Whether you're seeking inspiration online, visiting one of our boutiques, or receiving your order at home: we want you to experience the same personal attention everywhere.
Behind every order is an enthusiastic team that lovingly advises, carefully packs, and is always there for you. We have now become a true Siershop family. A team that happily works every day towards the same goal: helping you find a piece of jewelry that you will enjoy for years to come.
Here's to the next 40 years
Our ambition is actually quite simple: to continue helping people feel a little more beautiful, confident, and special for many years to come. With carefully selected jewelry and watches. With personal attention you can feel. And with the service, warmth, and craftsmanship you can expect from a true boutique jeweler.
Join us in the dazzling world of De Siershop. Discover a collection full of unique jewelry and watches that complete your story and make you shine every day.