The experience of a boutique jeweler
— for over 40 years, online and in-store.
A CURATED COLLECTION
We personally select each brand and piece of jewelry based on quality, appearance, and comfort. We've already made the most beautiful selection for you.
PERSONAL ADVICE
No chatbots, no standard answers. Just people with a passion for their profession who will think along with you.
THE SAME EXPERIENCE EVERYWHERE
Online, in the boutique or delivered at home — always with the same attention and trusted service.
COLLECTION
Carefully curated, to enjoy for a long time
From timeless classics in 14 carat gold and 925 sterling silver to the most beautiful brands and contemporary trends: our collection has been carefully curated. We personally select every piece of jewellery and every watch, based on quality, appearance, comfort, and value for money. That way, you don't have to search endlessly – we've already made the best selection for you.
Our services
Service that goes beyond your purchase
You buy a beautiful piece of jewellery to enjoy for years to come. That's why our service doesn't stop at the checkout. From a small repair to a personal engraving: with our boutiques and our in-house goldsmith, we are there for you even after your purchase.
Jewellery service & repairs
Resizing rings, replacing clasps, setting stones, re-stringing pearls, and more. Small jobs are often done directly in the boutique; specialized work is handled by our regular goldsmith.
Engraving Service
A name, date, initials, or personal message. Many engravings are done the same day in the boutique — for laser engravings, we call in our goldsmith.
Ear Piercing
From your very first earrings to a complete ear stack. Safe and hygienic with the professional Inverness® system, and welcome without an appointment.
Maintenance & cleaning
Professional cleaning and polishing, watch battery and band replacement. This will keep your jewellery looking radiant for years to come.
Visit one of our boutiques
Online shopping is convenient, but some things are best experienced in person. In our three boutiques, we'd love to welcome you for personal advice, to try on jewelry, or to use our services. You are most welcome.
Leidschendam
Westfield Mall Of The Netherlands
Our spacious boutique in Westfield Mall of the Netherlands.
Rotterdam
Alexandrium Shopping Center
Located in the Alexandrium shopping centre
Zoetermeer
Stadshart Zoetermeer
In the heart of Stadshart Zoetermeer
Why customers choose De Siershop
More than 40 years of experience as a family business
The experience of a modern boutique jeweler
Carefully curated collection of top brands
Personal advice from an expert team
Free insured shipping from €45
30-day returns
club decoration shop
Become a free member and save on every purchase
At De Siershop, a beautiful purchase is the beginning of a long-lasting relationship. With Club Siershop, we thank our loyal customers — it takes just a minute to become a free member, and you automatically start saving from your very first purchase.
- Earn store credit
- Be the first to know
- Online and in the boutique
More than points: our way of giving back attention, inspiration, and personal service to those who choose us again and again
Discover our collections
Necklaces
Necklaces
